About
I love observing my surroundings and ponder on the purpose behind the designs. I also love to analyse how a particular design enables humans to peform specific actions.
I am psychologically inclined in my approach towards work, readings & observations. I believe in taking small consistent steps to achieve big goals.
UX Researcher (mixed-methods) Magicbricks, Noida, India
Masters in Cognitive Science | IIIT Hyderabad
I enjoy plannng & doing exhaustive research. By pursuing research at Magicbricks, I learned:
- 3 Key aspects of research, i.e.
- Setting the right context
- Selecting the right users
- Asking the right questions
- Systematic team planning & execution to conduct large projects quickly & effectively.
- Importance of finding good problems is the key to good solutions.
- Research Interests: Usability Research • User-Product Interaction • Cognitive Science
I am also an avid reader. I love books that has a bent towards psychological sciences. Some of them include Atomic Habits by James Clear, The Brain by David Eagleman, and The One Thing by Gary Keller. What excites me the most is to figure out problems in my environment and then to figure out creative solutions for them!.
More about me.
What's the most useful book I've ever read?
"Start with WHY" by Simon Sinek; and "Atomic Habits" by James Clear
What are my super powers?
Emotional Intelligence Love to take initiatives Curious & Learning Mindset
If money were not an issue, what would I be doing right now?
I would be addressing the existing social causes such as dowry rituals, curating alternatives to save our planet, and helping the specially enabled kids and old aged people to redesign their lives to become engaged and valued by their families.
What words of advice would I give to my younger self?
Read 10 biographies of people you admire. This would not just help bring clarity to your purpose for life but will also make you an inspiring person to attract and lead those who believe in your vision and will be loyal with you to make it happen.
Which founders or startups do I most admire?
I admire & get inspired by people who clearly translates WHY they are doing of WHAT they are doing in their actions. This also helps others gain clarity and act accordingly. Some of such founders are Steve Jobs and Elon Musk.
Skills
The research projects during industrial research and academic research equipped me with the following skills.
Resume
I apply psychological learnings such as cueing effect and choice architecture to enhance the productivity of people around me (including me! :P). I would love to learn to apply the same onto the products and services to enhance users' experience.
Research Experience
Research @Magicbricks
- Being a sole UX Researcher, I conduct studies across the organisation’s segments: Buyer | Owner | PG | Different property services
- Manage teams (10-20 people) and guide interns for user studies
- Perform end-to-end research on new concepts, existing user journeys & perform competitor comparisons
- Passionately contribute in ideation of concepts, design approaches and content with various stakeholders, such as product owners, UX designers & UX writers
Research @ M.S. in Cognitive Science
- Experimental Studies | Found a significant correlation between emotions and 360° VR head-movement data
- Field studies | Identified & validated role of music in autistic kids
- Usability Research | Determined root causes for stress in campus, and food wastage in mess through by incorporating Fishbone diagrams, Pareto charts, performance metrics and DMAIC 6-sigma process
Research Projects
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Conducted Bugathon to uncover users’ frustrations such as blockers, incorrect flows, misleading content, & other frictions
Interviews • 16 users • 4 cohorts (buyers’, tenants, owners’(S), owners’(R)) • 4 platforms
-
Studied users’ experience for buyers’, tenants’ & owners’ journeys
Interviews • 40 users • 3 cohorts (buyers’, tenants, owners) • 4 platforms
-
Prototype usability testing for a new subscription service
Survey & Interviews • 15 users • Single screen
-
Live environment usability testing for an existing feature
Survey & Interviews • 10 users • Multiple screens
-
Actively observed & reviewed a live FGD for evaluating value propositions
Focused group discussions • 4 cohorts • 20 users
-
Evaluated priorities of elements of a web page
Card sorting • 27 users • 40 elements • UXMetrics
-
Analysed revamp impact for different pages
Microsoft Clarity • Click-Analysis • Heat-maps • User-engagement
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Studied users' trend over 18 months and multiple cities
Google Analytics • Python • 8 months data • Analytical
-
Exhaustively studied a use-case for m-application, WAP & WEB
Comparative & Exploratory • 20 competitors
-
Cause for food wastage in Mess | Usability Research
Performed a root cause analysis by incorporating surveys, Fishbone diagram, Pareto charts and 6-sigma process.
-
Factors contributing to Stress | Usability Research
Studied the cause of alarming numbers of stress on campus. Interviews, surveys, Fishbone diagram, Pareto charts and 6-sigma process.
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Classification of CIFAR-10 dataset | Statistical Methods in AI
Trained Decision Trees, Multi-layer Perceptron, Kernel Support Vector Machines, Logistic Regression with PCA/LDA transformed dataset using scikit-learn library.
UX Methods & Skills
- Surveys & Interviews
- Card Sorting
- Prototype feedback & testing
- Analytics | Google Analytics & Microsoft Clarity
- Statistics | Descriptive & Inferential
Research Tools
- EnjoyHQ
- Microsoft Clarity
- Google Analytics
- Python | Google Colab
- Survey Monkey
- UXMetrics
- Miro
- Notion
Education
M.S. (R) in Computer Science
2018 - 2020 | 9.00/10.00
IIIT Hyderabad, India
B. Tech in Computer Science
2013 - 2017 | 3.21/4.00
NMIMS, Mumbai, India
Specializations
- Cognitive Science
- Research Methodology
- Usability Engineering
- Statistical Methods in Artificial Intelligence
- Behavioral Economics & Neuromarketing
- Data Science
- Design Thinking
Publications
-
Head movement analysis of 360° Affective Experience IEEE ICVR’21
Emotion • Virtual Reality • Experimental • Quantitative
-
Coping Strategy Determines Pandemic Distress and Propensity to Depression ACCS'2021
COVID-19 • Survey • Depression • Coping Strategies
-
Can mentalizing shapes lead to empathy in humans? ACCS'2021
Empathy • Social Cognition • fMRI • Quantitative
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Indian Virtual reality affective database with self-report measures and EDA ACM-VRST'2019 | Paper & Poster
Emotion • Virtual Reality • Experimental • Quantitative
-
Nature of Musical Preferences Among Autistic Children [ABAI'2019 | Poster]
Autism • Pilot study • Exploratory • Music
Contact
Want to know more? Please feel free to connect.
Location:
Magicbricks Realty Services Limited (magicbricks.com), Times Centre (Digital Content Production Facility), FC - 6, Sector 16 A, Film City Noida - 201301, UP, India
Email:
minaxi.goel@outlook.com